We are often asked how we have been able to stay at the top of our industry for so many years. And the answer is simple: learn to fail. Any firm in any industry that wants to progress must be prepared to make mistakes. Because if you think that you are always going to make the right decisions, you have made the wrong profession. The point is to draw adequate conclusions from both successes and failures.
As a leading manufacturer of natural fiber cord, our firm has always been open to innovation. Innovating means trying to always go one step further, not only to differentiate ourselves from the competition, but also to offer the customer the best solutions adapted to a changing market in a world in permanent transformation. Because business changes and fashions change, and materials cannot always be identical, nor can the method by which they are manufactured.
But there is also a less pleasant side to innovation. When you always try to go one step further, you have to be prepared to fail, because not all innovations work properly. We can give an example of any company in any sector. For example, it is the case of technology. The most prestigious companies in the market are often the ones that make the most mistakes, because they are the ones that risk the most. But if you do not risk, you will always be one step behind the competition and you will never offer customers the best service that you are qualified to give.
Of course, moving forward also requires learning from mistakes. As a leading company and manufacturer of first level natural fiber cord, we have always tried to offer our clients a wide range of products combining traditional materials that are very successful and combining them with new proposals that adapt to the latest market trends. If a finish or a material is not as successful as we expect, we evaluate the reasons why it does not work and we try to optimize it. And this is how we work. Despite our prestige, every day we try to start over from scratch, trying to convince our clients as if it were the first time.